The holiday shopping frenzy isn’t limited to crowded malls—it’s happening online, and social media is where it all happens. According to one survey, 89% of shoppers say brand social media content influences their holiday buying choices. This holiday season, 42%
In today’s digital age, it’s impossible to ignore the influence of social media. Millions of people are joining social media platforms such as Instagram, Twitter, Facebook, and YouTube. Still, the one that’s currently turning heads is TikTok, an app that
Digital marketing is ever-changing and evolving, and businesses and brands must not only plan for the future of digital marketing but be ready and prepared to take advantage of it. Trends come and go in the marketing world just as
It’s that time of year again. The one where you spend all day shopping online for the perfect gift, take a break to binge watch your favorite holiday movies, and then go back to scrolling through Instagram. But how about
When Facebook CEO, Mark Zuckerberg, recently announced rebranding Facebook and changing the name to Meta (Greek term for ‘beyond’), he made it clear he believes the future of the internet lies in something referred to as the metaverse, “a virtual
It’s no surprise live streaming is all the rage; every social platform promotes live streaming from Facebook Live to Twitter’s Periscope to YouTube. But is it really the next best thing since sliced bread? Unfortunately, live streaming brings risks, and
Are you new to the design world or just learning how to create an animated video for your brand? Then chances are there’s an important question on your mind. What is the actual difference between motion graphics and animation, and
The Demand for Watchable/Consumable Media It’s no secret videos are perhaps THE most influential and compelling medium — today’s most popular choice for content consumption. Nothing seems to capture people’s attention and hold their interest as much as good quality
In the world of social media, people are always talking about engagement — likely you’ve heard a thing or two as well. If you want to succeed, you need to engage with your audiences, customers, and followers. In short, the
If you’re confused about the difference between remarketing and retargeting, you’re not alone. These days, the terms are often used interchangeably, but are they really the same? Technically they aren’t! While remarketing and retargeting have similar goals, there are also
