Having a strong brand gives you an obvious competitive edge in your market. Think about it. If you need a new smartphone, are you more likely to buy from Samsung or Huawei? Customer recognition (brand awareness) is one of the most valuable marketing results you can achieve. It allows consumers to connect with your corporate values, breeding brand loyalty that’s often worth more than new customer acquisition. Your credibility makes purchase decisions easier for consumers and increases the success of your marketing campaigns and new product or service launches.
What is brand development?
Brand development is basically taking your brand from its current market perception to the perception it needs to achieve your business objectives. It starts with in-depth market analysis and audience targeting, goes on to create and implement a brand identity and brand development strategy, and ends with the ongoing management of laser-targeted marketing campaigns and content marketing.
Our 7-Stage Brand Development Process
Define your core message
SWOT analysis
Research target audience
Establish a relatable brand voice
Acquire marketing resources
Spread brand awareness
Manage, track, and adjust
Brand Development Strategy
Analyze market trends
Target market/audience research
Marketing strategy and implementation
Develop a creative brand identity
Launch and manage targeted campaigns
Content marketing
DID YOU KNOW?
81% of consumers say they need to trust a brand to buy from them. [Edelman]
"Jungle Communications was amazing to work with! They helped us develop our website and marketing tools to promote and market our new construction company. They completed it quickly! Extremely creative and professional."
Brand development is one of the most valuable assets a company can have. The advantages include customer recognition, word-of-mouth traffic, brand loyalty and industry credibility.
The brand development process at Jungle starts with defining your core message, then performing a SWOT analysis, researching your target audience, establishing a relatable brand voice, acquiring marketing resources, spreading brand awareness and managing, tracking and adjusting.
Yes, creating a great logo is part of brand development however, it is only one of many important elements to build a successful brand. Other branding elements include a company name, tagline, personality, and messaging.
A successful brand has determined its what, why and how. What products or services you’re offering, why you are passionate about your business and how you are different from the competition. From there you can effectively choose creative branding elements like typography, color, and personality to fit your messaging.
