Branding promotes recognition. It’s a way to set your business apart from your competition and make acquiring new customers or clients much easier.
Brand development is one of the most valuable assets a company can have. The advantages include customer recognition, word-of-mouth traffic, brand loyalty and industry credibility.
The brand development process at Jungle starts with defining your core message, then performing a SWOT analysis, researching your target audience, establishing a relatable brand voice, acquiring marketing resources, spreading brand awareness and managing, tracking and adjusting.
Yes, creating a great logo is part of brand development however, it is only one of many important elements to build a successful brand. Other branding elements include a company name, tagline, personality, and messaging.
A successful brand has determined its what, why and how. What products or services you’re offering, why you are passionate about your business and how you are different from the competition. From there you can effectively choose creative branding elements like typography, color, and personality to fit your messaging.