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Chevoyne Green

9 Marketing Strategies for Black-Owned Businesses

Black-owned businesses face many challenges, like being less likely to receive bank loans and experiencing steeper consequences from the pandemic. Despite the disadvantages, Black-owned businesses can still leverage digital marketing strategies, social media platforms, and the power of black businesses

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website content audit
Emily Davis

How to Do a Website Content Audit

If there’s one word that can bring fear into the hearts of business owners (and individuals), it’s “audit.” Each year during tax season, you can find a plethora of advice on how to avoid an audit and what to do

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Adia Atwell

Women In History Who Shaped Modern Advertising

Advertising’s Forgotten Trailblazers March is Women’s History Month, dedicated to celebrating the achievements and recognizing the contributions women have made throughout history. The marketing and advertising industries are areas of society where women had to create their own paths. Due

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Naadu Blankson-Seck

Old Ways Still Work For 21st Century Customers

What would become Target’s signature bullseye first took seed near the turn of the 20th century, when the Dayton Dry Goods Company was founded. Mass and depth are probably apt descriptors of the company’s measured strategy, which a century later

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