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Chevoyne Green

A Guide on How to Locally Advertise Your Black-Owned Business

The vibrant tapestry of Black entrepreneurship extends far beyond the US borders, weaving its threads into the fabric of many countries across the globe. From bustling marketplaces in Africa to trendy cafes in Europe, Black-owned businesses are not just contributing

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Lorraine Mendoza

9 Ways to Add Value to Your Office Environment

Let’s face it: the office environment can make or break your workday. A space that’s drab, cluttered, and devoid of personality not only contributes to a toxic work environment but also zaps your motivation faster than a rogue email chain. 

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Chevoyne Green

7 Digital Marketing Predictions for 2024

Forget pixels and algorithms alone; the future of marketing belongs to the human-AI duet.  Thought you’d seen it all in digital marketing? Think again. As we leap into 2024, we’re bringing you our top 7 predictions for a year that’s

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Sam Mikhail

10 Top Advertising Campaigns of 2023

Advertising is crucial for any business to reach its target audience and thrive in today’s competitive marketplace. A powerful marketing campaign can change the trajectory of any company’s marketing strategy, brand awareness, and customer loyalty. 2023 has witnessed remarkable marketing

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Lorraine Mendoza

Next-Level Marketing Moves for Black Friday

As the leaves change, so does the focus of shoppers and businesses alike, all gearing up for Black Friday — a day of retail sales, that rivals even the likes of Amazon’s Prime Day. It’s more than a day; it’s

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Chevoyne Green

How to Use AI to Personalize Your Advertising Campaigns

As technology advances, companies must adapt to find new ways to reach consumers. One of the most exciting developments in recent years has been the rise of artificial intelligence (AI) in advertising. With the help of AI, businesses can now

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Sam Mikhail

The History of Radio Advertisements

You may not give much thought to the absolute avalanche of commercials and ads you’re peppered with on a daily basis, but when you take a step back, you can trace a marked line back through history to the start

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Lorraine Mendoza

10 Latinx-Owned Businesses You Need to Check Out

Hispanic Heritage Month is recognized from September 15 to October 15 to honor the achievements of Hispanic Americans in the United States. There’s no better way to celebrate the flavor and flair that this month brings to the country than

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Sam Mikhail

Out-Of-Home Advertising: Best Practices You Must Know

The best way to get your business and brand out in public is to advertise with out-of-home advertisements. Out-of-home advertising introduces your brand to a large number of consumers with one medium – expanding your reach and revenue. This method

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