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Adia Atwell

The Natural Revolution

When Burt’s Bees toothpaste hit the market late last year, its simple and folksy graphics looked like any other natural toothpaste from a mom-and-pop shop. But it’s actually made by Procter & Gamble Co. under license from Clorox Co., which

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Naadu Blankson-Seck

Old Ways Still Work For 21st Century Customers

What would become Target’s signature bullseye first took seed near the turn of the 20th century, when the Dayton Dry Goods Company was founded. Mass and depth are probably apt descriptors of the company’s measured strategy, which a century later

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