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Adia Atwell

Women In History Who Shaped Modern Advertising

Advertising’s Forgotten Trailblazers March is Women’s History Month, dedicated to celebrating the achievements and recognizing the contributions women have made throughout history. The marketing and advertising industries are areas of society where women had to create their own paths. Due

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Adia Atwell

7 Social Media Marketing Trends to Expect in 2021

Throughout history, moments of crisis and uncertainty have inspired new innovations and shifted views on what matters most to people. The unpredictable nature of 2020 has forced brands to adapt in how they connect with their audience. Shop closures and

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Adia Atwell

The Natural Revolution

When Burt’s Bees toothpaste hit the market late last year, its simple and folksy graphics looked like any other natural toothpaste from a mom-and-pop shop. But it’s actually made by Procter & Gamble Co. under license from Clorox Co., which

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Naadu Blankson-Seck

Old Ways Still Work For 21st Century Customers

What would become Target’s signature bullseye first took seed near the turn of the 20th century, when the Dayton Dry Goods Company was founded. Mass and depth are probably apt descriptors of the company’s measured strategy, which a century later

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