The holiday shopping frenzy isn’t limited to crowded malls—it’s happening online, and social media is where it all happens. According to one survey, 89% of shoppers say brand social media content influences their holiday buying choices. This holiday season, 42%
As the leaves change, so does the focus of shoppers and businesses alike, all gearing up for Black Friday — a day of retail sales, that rivals even the likes of Amazon’s Prime Day. It’s more than a day; it’s
October 31st is more than just a date on the calendar. It’s a climax in a multi-billion dollar industry that has seen staggering growth year-on-year. According to the National Retail Federation’s annual consumer survey, total Halloween spending in 2023 is expected to
When it comes to gender expectations, the sphere of media is no longer a man’s world. A study of the 250 top-grossing domestic films since 1998 found that the number of female credits has increased to 24% in 2022. However,
Whether you’re a professional digital marketing agency or simply trying to drive traffic to your company’s website, it’s essential to stay on top of digital marketing trends. Here are a few of the top trends we expect to see in
When Facebook CEO, Mark Zuckerberg, recently announced rebranding Facebook and changing the name to Meta (Greek term for ‘beyond’), he made it clear he believes the future of the internet lies in something referred to as the metaverse, “a virtual
In the world of social media, people are always talking about engagement — likely you’ve heard a thing or two as well. If you want to succeed, you need to engage with your audiences, customers, and followers. In short, the
Not too long ago, “social media manager” was virtually a non-existent role. But as brands worldwide continue to rely on social media to reach their target audience, the need for social media managers has skyrocketed. While it may seem simple
Throughout history, moments of crisis and uncertainty have inspired new innovations and shifted views on what matters most to people. The unpredictable nature of 2020 has forced brands to adapt in how they connect with their audience. Shop closures and
Facebook Paid Advertising Best Practices If your business is struggling with tackling your Facebook advertising strategy, you aren’t alone these days. It’s no secret, for some time now, Facebook’s organic reach has been plummeting. Ongoing algorithm changes have pushed businesses
