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Lorraine Mendoza

Next-Level Marketing Moves for Black Friday

As the leaves change, so does the focus of shoppers and businesses alike, all gearing up for Black Friday — a day of retail sales, that rivals even the likes of Amazon’s Prime Day. It’s more than a day; it’s

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Chevoyne Green

10 Inspirational Women in the Media Industry

When it comes to gender expectations, the sphere of media is no longer a man’s world. A study of the 250 top-grossing domestic films since 1998 found that the number of female credits has increased to 24% in 2022. However,

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Chevoyne Green

9 Digital Marketing Trends for 2023

Whether you’re a professional digital marketing agency or simply trying to drive traffic to your company’s website, it’s essential to stay on top of digital marketing trends. Here are a few of the top trends we expect to see in

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Adia Atwell

7 Social Media Marketing Trends to Expect in 2021

Throughout history, moments of crisis and uncertainty have inspired new innovations and shifted views on what matters most to people. The unpredictable nature of 2020 has forced brands to adapt in how they connect with their audience. Shop closures and

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Sam Mikhail

How To Grow Your Business With Facebook Advertising

Facebook Paid Advertising Best Practices If your business is struggling with tackling your Facebook advertising strategy, you aren’t alone these days. It’s no secret, for some time now, Facebook’s organic reach has been plummeting. Ongoing algorithm changes have pushed businesses

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Tasha Mitchell

7 Tips for Social Media Success in 2018

2018 is here and it’s time to get smart about your social media strategy. Nearly 2.8 billion people around the world use social media. It’s one of the easiest and most affordable ways to reach potential customers right where they

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Naadu Blankson-Seck

Old Ways Still Work For 21st Century Customers

What would become Target’s signature bullseye first took seed near the turn of the 20th century, when the Dayton Dry Goods Company was founded. Mass and depth are probably apt descriptors of the company’s measured strategy, which a century later

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