Online marketing or digital marketing is a strategy of using web-based channels to advertise a product or service. This includes everything from SEO and SEM to social media and content marketing.
There are numerous free and paid online avenues to market your business online. Paid marketing includes social media ads, Google Adwords, and banner ads while popular free online marketing consists of social media posts, content marketing, and SEO.
An online marketer or digital market is responsible for using digital channels such as social media, company websites, email marketing and blogs to produce quality leads and boost brand awareness.
The best digital marketing services for your business depend on the goals you’ve set and your company’s marketing budget. For the best outcome you will need to develop a marketing strategy or have a professional marketing agency create and execute one for you. If you’re looking for easy free marketing tactics utilizing social media posts and blogs to promote your business are most effective.
Traditional marketing consists of offline advertising including television commercials, print ads and billboards while online or digital marketing relies on digital mediums such as social media, PPC advertising, and email marketing. Online marketing is the most cost effective option and helps you directly connect with your target audience however, an integrated marketing plan including both online and traditional marketing is best for maximum ROI.
