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Buttafuoco & Associates - Case Study

How Do You Achieve 10X expansion IN REACH AND TRIPLE YOUR VERDICTS AND SETTLEMENTS?

Buttafuoco & Associates Case Study

Web Development and Design
OOH/Broadcast/Digital
Video Production

Trailblazing Attorney with Record Wins and Nationwide Impact

Based in Woodbury, New York, Buttafuoco & Associates is a force to be reckoned with in the personal injury space, fearlessly handling serious injury cases across all 50 states. Founder and senior partner Daniel Buttafuoco is no ordinary attorney.

Renowned Attorney, Record-Setter, Bestselling Author, and Defender of Faith

With over 40 years of legal experience, he holds the distinction of securing the third-largest personal injury cash settlement in New York State history.

Beyond his legal prowess, Buttafuoco’s diverse accolades include being named a SuperLawyer, a Top 100 Trial Lawyer, a bestselling author of Consider the Evidence, and a powerful apologetic Christian speaker defending the Christian faith through legal insights.

Buttafuoco website

The Challenge: Plateaued Growth

For decades, Buttafuoco & Associates invested heavily in a single radio station and print advertising outlet. While these efforts delivered steady results, their growth and lead quality stagnated. To break through this ceiling, Daniel Buttafuoco turned to Jungle Communications—building on a 10-year friendship with our founder, Sam Mikhail, to revamp his brand and elevate his firm’s impact.

 

The Jungle Solution: A Complete Marketing Overhaul

Over the past 17 years, Jungle Communications took the reins to craft, implement, and continually refine a bold, integrated marketing strategy. We began with a full audit of their media plan, identifying opportunities to stretch their budget and increase reach by 10x within the NYC DMA.

From there, we reimagined the firm’s digital presence by designing a sleek new website optimized for SEO, rolling out targeted landing pages to track case leads, and deploying a consistent email marketing strategy to nurture potential clients.

With these foundations in place, we layered on an aggressive video marketing campaign to tackle a critical challenge: shifting the public’s perception of attorneys. Through captivating storytelling, we highlighted both the personal backstories of the firm’s lawyers and powerful client success stories—breaking down barriers that typically discourage clients from seeking legal help.

10x Exposure for the Firm

30 Qualified leads each week

Immediate Results: Reach Multiplied, Verdicts & Settlements Soared

Leveraging optimized media buys and strategic negotiations, we stretched the firm’s marketing budget to deliver 10x more exposure. With Buttafuoco & Associates now top-of-mind, the quality and size of their cases skyrocketed—tripling annual settlements from $2 million to $6 million and generating around 30 qualified case leads every week

Our video strategy didn’t just humanize the firm—it unlocked new opportunities by attracting clients who had previously hesitated to work with an attorney. This effort also boosted referrals, cementing the firm’s reputation as a go-to resource for top-tier personal injury cases.

The Outcome: Dominating the Market

Through our partnership, we solidified Daniel Buttafuoco’s position as the #1 Christian Personal Injury Attorney. Armed with a revitalized brand and a thriving pipeline of qualified leads, Buttafuoco & Associates is now better equipped than ever to deliver exceptional representation—serving the public with both integrity and unmatched expertise.

“They’ve done extremely well separating me from other businesses. It’s not a cookie cutter campaign. Everything is custom-made. Their ads are highly creative.”

– Daniel P. Buttafuoco

 

Attorney & Founding Partner, Buttafuoco & Associates PLLC.

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